High School Liasons
High Schools require community service hours for graduation, reach out to HS kids to deliver posters to retailers, perhaps even after they act as "secret shoppers". Kids get service hours, and retailers get the message directly from their target group.
MALCOLM SMART commented
The Tool kit now available from FDA misses most important part of this project. Zero in on the middle/high school age group and not just the seller's role. Free educational materials and hand outs that are directed to the youths are the items that are needed to bring home the message. These could be combined with the school's health and safety programs., The direct approach is the best approach. We need this to support the program. Thank you