Opt-In Text Message Program
Create a text messaging program to which retailers opt-in to participating. Use the text messages to send reminders, hints, updates on regulatory deadlines, trends, teens latests ID-scams, etc.
Karrla Lamb commented
I apprreciate the comment that Lauren made, but I think that the texts messages being suggested in this idea are meant to be more informal--perhaps even letting the public to offer up ideas on a regular basis that would be sent to the retailers.
Lauren Breitenother commented
Check out FDA's text message program on the new tobacco regulations (http://go.usa.gov/aS3). Anyone can sign up to get weekly informational messages. Text BreakChain to 87000 to sign up!